The climate communication cheat sheet


Truly understanding the addressee and picking up exactly on the relevant need or pain point.


Getting to the heart of the message with crystal clarity. 


Telling the story grippingly, with emotional power and thus developing a strong momentum.

1. A clear positioning.

2. Always be constructive.

3. Don’t greenwash – don’t numb.

4. Define your key message.

5. Make it tangible.

6. Give people impact.

Don’t tell success stories.

7. Tell stories of succeeding*.

* overcoming difficulties

“Be brief. Be bold. Be gone.”

Charmaine Hammond, Author