Where does your company stand in terms of climate communication?
The Climate Communication Check is the ideal starting point for your climate communication. With a thorough assessment of your current situation and a communication potential analysis, you’ll lay the foundation for a solid and effective communications strategy and identify concrete starting points that you can implement immediately.
The Climate Communication Check is the ideal starting point for your climate communication. With a thorough assessment of your current situation and a communication potential analysis, you’ll lay the foundation for a solid and effective communications strategy and identify concrete starting points that you can implement immediately.
No company can afford not to have an answer to climate change.
Stakeholders want answers. The trust they place in us depends largely on how these answers turn out. After all, who wants to buy from a company that contributes to a 3°C or 4°C world? Who wants to work for one? Invest in one?
The regulations of the CSRD (Corporate Sustainability Reporting Directive) require explicit and detailed disclosure of how the business model and strategy relate to the 1.5°C target of the Paris Climate Agreement (Article 19a). However, the reporting obligation applies not only to risks, but also to opportunities in connection with sustainability aspects. These framework conditions not only build up pressure, but also offer excellent opportunities to position yourself as a sustainable company and differentiate yourself in the market.
A credible and sustainable positioning that resonates with stakeholders through activating communication and creates trust is essential for every brand.
distrust climate statements from companies*
When it comes to sustainability, business is trusted far less than governments, NGOs or other institutions. The public has the impression that companies make promises that they do not keep. Almost two thirds of the 14,000 respondents in the *Edelman Trust Barometer Special-Report 2022 on “Trust and Climate Change” believe that companies are at best mediocre at keeping their climate promises. CEOs in particular are among the least trustworthy climate spokespeople.
Goal recognized.
But how to start?
Our analysis comprises 5 sets of questions, all of which focus on the topic of credibility. We look at your public and non-public communication media and evaluate them according to qualitative criteria. This provides you with a transparent assessment and relevant starting points for the development of your communication strategy.
- Narrative
- Transparency
- Understanding
- Relevance
- Reach
What we do for you
We analyze your current communication in terms of what messages you are sending and what messages you are not sending.
We check for transparency, credibility, expressiveness, and various relevant topics.
What we need from you
Links to the communication channels and measures such as your website, sustainability report, brochures, publications, press releases, social media Information on sustainability/climate goals, commitments, measures, product promises, sustainability certifications, etc.
You cannot not communicate.
Paul Watzlawick
Walk the talk – and talk the walk.
While most German companies have set climate targets, the majority do not communicate their strategy transparently. Not only the regulators, but also the market demands transparency. But it is only when companies begin to go beyond mere reporting requirements, to close information gaps and to activate their stakeholders that credibility arises. This also includes a relevance of the topic that is perceptible within the company and externally. Those who express their opinion on climate change, how they do it and in which context, send important signals.
Use the possibilities of offensive and activating climate communication and make it a value-adding factor. Tell your stories of success, differentiate yourself with tangible narratives and inspire your target groups with compelling storytelling!
Context is key.
Your climate communication is put into context with current studies and facts. Excursuses provide helpful insights into the individual questions.
Climate impact in °C
Calculate your current climate impact in °C and find out whether your company is operating in line with the Paris Agreement. The free Climate Impact Snapshot the climate tech pioneer right° relates your value creation to the greenhouse gas emissions produced for it and calculates the corresponding global warming using a scientific climate model. The innovative metric answers the question, “How much would the earth warm up if all companies operated like the one under consideration?”
We incorporate the result into the analysis and show you the communicative potential that arises from it.
Potential analysis and results workshop
In addition to the content-related evaluation, we create a strengths and weaknesses profile using a points system. In doing so, we also identify possible dangers in order to prevent or eliminate greenwashing risks.
In the impact-effort matrix, we locate the developed potentials according to their impact and the effort required to achieve them. This enables you to see both how you can achieve quick wins and how you can build a medium- and long-term strategy.
In the workshop, we combine the results of the analysis with your agenda. In our experience, the best results are achieved when strategy, communication & marketing and sustainability management take part in the workshop and the respective activities are synchronized with each other.
Would you like a live demo?
We would be happy to show you all the features in a personal appointment using an anonymized sample report. With your online access, you can familiarize yourself with the Climate Communication Check at your leisure afterwards.
Let’s go!
Book your climate communication check now or request further information.