Brenntag, the global market leader in the distribution of chemicals and ingredients, will present details of its strategic transformation and growth course at Capital Markets Day 2023 in London.
The central topic is the transformation towards two independent global business units, Brenntag Essentials and Brenntag Specialties. Brenntag Specialties is developing into the world’s leading supplier in the distribution of innovative specialties and ingredients for the life science and material science markets, which are geared towards sustainable solutions. Coool makes the strategy tangible with an accompanying exhibition.
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Brenntag Specialties: maximize performance
With its enhanced organizational structure, a streamlined portfolio and a clear focus on its supplier and customer industries of nutrition, beauty & care, pharmaceuticals and material science, the division is laying the foundations to become an even better partner for customers and suppliers.
In addition to its sharpened profile, Brenntag is consistently focusing on the opportunities offered by sustainable transformation, clearly assuming a pioneering role in the industry. With its global network of innovation centers, the company anticipates market trends and, as a go-to solution provider, offers its customers sustainable product innovations and value-added services. This not only generates new potential for customers, but also a strong impact.
The story unfolds
Alongside the official program of the Capital Markets Day 2023 at the Corinthia Hotel in the heart of London, an exhibition will create a framework for discussion formats in which it will be easy to grasp what has been presented at the strategic level. An exhibition with market booths invites visitors to talk to experts from the newly organized business units Brenntag Essentials and Brenntag Specialties, with the Material Science and Life Science divisions, the latter with the Pharma, Beauty & Care and Nutrition segments.
For Brenntag Specialties, the motto “Power to perform” highlights how the company is driving its development and performance, particularly with the opportunities offered by sustainable transformation. The headlines show at a glance how the potential in the respective areas is to be unleashed. Large-format backdrops with close-ups draw attention to the material worlds of specialty chemicals.
Innovation in a nutshell
Short trailers for each of Brenntag Specialties’ business units place current innovations in the context of sustainability megatrends and show how Brenntag uses these as innovation opportunities in its development strategy.
They support the explainers in their discussions with the guests: following a clear structure, they give the visitors a quick overview and enable the explainers to integrate the moving image medium into their presentation at any time and to provide more detail.
Hands-on experience of Proof Points
Innovation hands-on
For each business unit, the designated experts vividly present products to touch, taste, feel, smell and take away. While the headlines of the individual stands already clearly show the direction taken, the enthusiasm of the experts captivates the visitors: the opportunities for sustainable transformation are huge and Brenntag is providing proof that the company is determined to seize them.
“Our clear focus on the areas of life science and material science brings us even closer to our suppliers and customers and makes us the preferred specialties partner.”
Michael Friede, Chief Executive Brenntag Specialties
Photo Credits: Photographer London & coool
Participants were able to take various products home as giveaways. After all, nothing is more convincing than first-hand experience.