The EmpCo Directive and its implementation into German law have come into force. In recent months, companies have adapted their websites, redesigned product packaging, and rebranded their vehicle fleets, while consultants have conducted countless analyses and workshops.

Did our clients actually need this? Not really. Since our founding, we have consistently implemented credible narratives and communication strategies grounded in genuine climate transition, making it tangible rather than simply portraying companies as greener than they are. We continue to pursue this strategy, helping our clients unlock the potential of climate transition. It’s now about innovation, competitiveness, and resilience – and tangible benefits for end customers. We call this “Beyond EmpCo.”

At coool, we’ve used the past few months to integrate the regulations into our AI workflows and built a powerful EmpCo checker that allows us to analyze existing communication and check the compliance of our current communications in real time. Furthermore, we collaborate with one of the Big Five for highly complex projects and legal matters.

Our award-winning cases demonstrate that investing in effective communication and strong creative work pays off and delivers real added value: credibly positioning brands and companies, opening up new markets, and engaging society.