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Creativity as the key to sustainable impact
Marketing for a sustainable future In the Sustainability Panel at the ADC Festival 2024 in Hamburg, Tobias Kollmann worked with Anna Tönneßen, Director of Sustainable Development at Redcare Pharmacy, and Julius Palm, Head of Strategy and Marketing at followfood, to explore how, on the one hand, the sustainability context will massively change brand work now…
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GreenSteelPioneers
The career section on the updated GMH Gruppe webpage: This is where the future is crafted, driven by the zeal of over 6,000 visionaries committed to eco-friendly steel. It’s a vibe that catches on. Once a pioneer, always a pioneer: Once you’ve seen how climate-friendly quality steel is produced, it’s hard to resist the pioneering spirit and team spirit of Germany’s leading green steel company. After all, green steel is a key…
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We are Green Steel
Steel is an essential raw material for industrialized societies and, in conventional production, one of the largest sources of CO2. The GMH Gruppe produces it in a climate-friendly manner, thus making a significant contribution to the decarbonization of the manufacturing industry in Germany, Europe, and the world. The steel group, headquartered in the traditional Georgsmarienhütte…
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Why a 1.5°C-future needs a shift in communications
In the run-up to the ADC Festival “Change the world with creativity”, Tobias Kollmann will give a keynote speech to prompt a shift in communication. Moving to a 1.5°C economy The global economy is undergoing the greatest transformation in its history: a transition to a “1.5°C economy” in line with the Paris climate goal. The…
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Design for transformation
Takeaways from the d#7 salon at dreiform SPACES – Emanuela Zilio took us to abandoned places in Italy, in remote rural and central urban areas. She showed how these are not only revived but become new sources of inspiration. With Elke Hohmann and Sven Anders Wagner, we traveled to the future of the Rhenish mining…
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Tobias Kollmann jury member at ADC
Every year, the Art Directors Club Germany (ADC) honors the best creative work in German-speaking countries. Tobias was elected to the jury Spatial Experience – Exhibition. It meets as part of the ADC Festival in Hamburg from June 4–6, and the awards will be presented at the Award Show on June 7. The authority on…
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Webinar “Net Zero versus 1.5°C – Narratives in Climate Communication”
The way we talk about the climate crisis plays a crucial role in shaping our perception of this challenge. As awareness of climate change grows, so does the importance of corporate and product-related climate protection in order to successfully position oneself in the market. An effective climate protection strategy therefore requires not only the implementation…
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MUSE Creative Award Silver 2024
Coool wins the international MUSE Creative Award 2024 in silver in the category Corporate Identity – Brand Identity for right on target 1.5°. For almost 10 years, the prize, awarded by the International Awards Associate (IAA) in New York City, has honored creation and design in a particularly international spectrum, in 2024 with 56 jurors…
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Who said sustainability isn’t a cool cat?
The path to a 1.5°C economy requires a new form of communication: more than just declarations of intent – it needs communication that moves people, shapes culture and writes new stories of change. With the motto “Nur kühl ist coool” (only cool is cool), we have set out to fulfill this mission. Our approach? Positive…
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Master class at the ADC Festival 2024
Coool is the new hot: the path to a 1.5°C future requires a new approach to communication No brand can afford not to have an answer to climate change. After all, companies are largely responsible for global greenhouse gas emissions. The stakes are high: the trust of consumers, employees, investors and the public. But how…
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