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Who said sustainability isn’t a cool cat?
The path to a 1.5°C economy requires a new form of communication: more than just declarations of intent – it needs communication that moves people, shapes culture and writes new stories of change. With the motto “Nur kühl ist coool” (only cool is cool), we have set out to fulfill this mission. Our approach? Positive…
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Master class at the ADC Festival 2024
Coool is the new hot: the path to a 1.5°C future requires a new approach to communication No brand can afford not to have an answer to climate change. After all, companies are largely responsible for global greenhouse gas emissions. The stakes are high: the trust of consumers, employees, investors and the public. But how…
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Business Panel Sustainability at the ADC Festival 2024
At the Business Stage, brands and creatives discuss the issues that companies and agencies will be dealing with over the next 12–24 months. First-hand expertise At the Sustainability Panel, Tobias Kollmann talks to Anna Tönneßen, Director Sustainable Development at Redcare Pharmacy, and Julius Palm, Head of Strategy and Brand at followfood and “Green CMO of…
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Power to perform
Brenntag, the global market leader in the distribution of chemicals and ingredients, will present details of its strategic transformation and growth course at Capital Markets Day 2023 in London. The central topic is the transformation towards two independent global business units, Brenntag Essentials and Brenntag Specialties. Brenntag Specialties is developing into the world’s leading supplier…
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Always the best climate, always the best experience
Did you know that we spend more than 90% of our lives indoors? At the Center of Climate, visitors experience the importance of a good indoor climate and what it can achieve. The digital guide gives hosts everything they need to make each visit a unique and effective experience. While physical experiences have become less…
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SUSTAIN+
ABILITIES 
A sustainable step ahead: Holtmann+, a full-service provider for live communication, does not see sustainability as a burden, but as future viability and is positioning itself as a pioneer in a challenging industry. Sustainability as a brand dimension – sustainability branding conveys both how the company positions itself in terms of sustainability and the promise…
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right on target 1.5°
Climate change is one of the greatest challenges of our time. The climate tech right° offers a groundbreaking solution: °C. The brand identity developed by coool gets to the heart of the positive power, clarity and emotion and brings it to life through multi-faceted storytelling. The complex topic becomes easy to understand and tangible. With…
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coool wins the German Design Award 2024
Some things can just be big ;-). We have won the German Design Award 2024 for our debut brand identity for right°, in the category “Excellent Communications Design, Brand Identity” – the seventh award for our work this year. It stands for the high creative standards that we have been meeting with our team for…
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Expo Real: ReShape RealEstate
The future viability of the real estate industry is dependent on the climate transition. Expo Real 2023 sets the tone for the new era: It’s time to ReShape Real Estate. It creates a forum to show how it’s done: making the climate transition work. Our concept outlines an attention-grabbing location, a special area in the…
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What’s your FOODprint?
The Swiss Greentech FOOD2050 makes the effects of our food consumption on the climate visible. The app designed by coool visualizes the climate impact of food in degrees Celsius – transparently, intuitively and with positive motivation. Instead of a moralizing undertone, the app and the accompanying ticker encourage people to contribute to achieving the global…
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Here we report on everything that concerns us: news, projects, events and specialist articles from our team.