coool

Author: Tobias Kollmann

  • Good Design and the Courage to Transform

    Good Design and the Courage to Transform

    Design shapes societies, values, and lived realities. The DDC AWARD 2025 WAS IST GUT is both an award and a platform that makes the transformative power of design visible and celebrates it. Tobias Kollmann is part of this year’s jury.

  • “What’s in it for me?”

    “What’s in it for me?”

    Back from a few breezy summer days, we were greeted by the beautifully designed, storytelling-packed issue of Grafikmagazin – featuring a fantastic write-up on our campaign “Klima. Mach’s. Konkret.

  • “Alluring climate protection”

    “Alluring climate protection”

    PAGE – The magazine of the creative industry reports on our campaign and highlights completely new aspects. “Climate campaign with a difference! Oldenburg asks, what can the climate do for you?” “In times of climate protection fatigue, the Coool agency asked itself how to generate enthusiasm for such a burning issue – and responded with…

  • Climate. Make it. Happen.

    Climate. Make it. Happen.

    What’s the plan when people are tired of hearing about climate change? Our answer: The first campaign that turns the tables. It no longer asks what you can do for the climate – but rather what’s in it for you. Coool implemented the campaign from concept to rollout.

  • Impact in live communi­cation

    Impact in live communi­cation

    Live communication has a great impact. But it’s equally resource-intensive. How do we shift the balance from footprint to handprint? We’ve joined the Network of Sustainable Event Agencies.

  • Let’s break new ground!

    Let’s break new ground!

    We are thrilled about our new collaboration with GROUNDBREAKERS! A perfect match, because their mission to help green ideas achieve a breakthrough is also ours.

  • “Oldenburg and Coool Agency mobilise against climate fatigue”

    “Oldenburg and Coool Agency mobilise against climate fatigue”

    Campaign Germany is the first to report on our climate campaign for the city of Oldenburg. ‘The city of Oldenburg in Lower Saxony wants to become climate-neutral by 2035. But how do you get the citizens on board who have other concerns than climate protection? The answer from the Stuttgart-based Coool Agency: with a clear…

  • With action comes hope

    With action comes hope

    The motto of ChangeNOW2025 in Paris. Solutions, solutions, solutions and a mind-blowing experience! No chance to pack this in a single blogpost, but here are my top takeaways.

  • Tobias Kollmann appointed ADC jury chairperson

    Tobias Kollmann appointed ADC jury chairperson

    It’s a great privilege to evaluate the best works of the year with outstanding creatives and to chair the Spatial Experience Exhibition jury. Which projects are groundbreaking?