coool wins the German Design Award 2024


Some things can just be big ;-). We have won the German Design Award 2024 for our debut brand identity for right°, in the category “Excellent Communications Design, Brand Identity” – the seventh award for our work this year. It stands for the high creative standards that we have been meeting with our team for and with our customers since the very beginning.

right° supports companies in transparently mapping their economic activities in °C and thereby aligning them with the 1.5°C target of the Paris Climate Agreement. The focus on the unit °C runs consistently through the entire website and is clearly expressed in both form and content.

Jury statement German Design Award

The award for excellent design

The German Design Award is the premium prize awarded by the German Design Council. With its global reach and international appeal, it is one of the most prestigious awards in the design industry. Since 2012, the German Design Award has been identifying, presenting to a broad public and honoring significant design trends. Every year, outstanding submissions in the fields of product design, communication design and architecture are honored.