Municipalities face a monumental task: in addition to the energy and heating transition, virtually all essential public services need to be modernized – and made renewable. What’s lacking is capital, expertise, and infrastructure. e-KommUnity closes this gap with a unique platform.
e-KommUnity fast-tracks the transformation of municipal utilities by bridging the equity divide, facilitating partnerships with technological and industrial sectors, and providing an organized structure. Coool supports the platform in its brand development, combining all relevant expertise: climate transition, business, municipalities, and brand design.
Narrativ
Brand Design
Konzept
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Website
Bridge builders for a renewable future
According to a study by PwC and the KfW Development Bank, the municipal utility sector needs an additional €50 billion in equity capital by 2045 to expand the heating and electricity grid infrastructure. However, this capital is currently difficult to invest, as equity capital entails control rights, and there are also differing expectations regarding returns and maturities. Yet both sectors are interdependent to tackle this Herculean task. e-KommUnity offers the appropriate tools to overcome these obstacles.
A smart financial platform
The approach is new and unique: Instead of using mezzanine capital, which rating agencies do not consider equivalent to equity, e-KommUnity invests the money raised from institutional investors such as insurance companies and pension funds from across Europe in project companies, rather than in the municipal utilities themselves, whose organization remains untouched. This allows for the financing of smaller project sizes, while the investments are generally significantly larger and structured within a standardized framework.
A brand design that energizes
What does e-KommUnity actually mean?
E like “erneuerbar” (renewable)
Komm like “Kommune” (municipality)
Unity like together
The brand design visualizes these core aspects of the brand, on the one hand, with the interlocking positive-negative shape of the “E,” which, as a distinctive brand element, is instantly recognizable and versatile, and on the other hand, with the variable typography featuring changing letterforms.
A striking visual element is the dynamic gradient, which, in contrast to the primary brand color violet, creates an energetic, atmospheric framework.
Communication is key
The cultural and linguistic gap between the capital market and municipal utilities is also significant; they speak different languages. Addressing the target group appropriately, logically, and with good connections is one thing, but developing a communication strategy that unites both is quite another. This is a communicative challenge that is crucial for the success of the transformation.
The first step towards visibility
With its landing page, e-KommUnity is taking the first step in brand building. However, its concept is already being discussed in government ministries, municipal utilities, the capital market, and at relevant conferences. The next steps are in the pipeline.