Coool is the new hot: the path to a 1.5°C future requires a new approach to communication

No brand can afford not to have an answer to climate change. After all, companies are largely responsible for global greenhouse gas emissions. The stakes are high: the trust of consumers, employees, investors and the public. But how can credible communication succeed without greenwashing? In our master class, you will gain exciting insights into what upcoming legislation such as the CSRD or Green Claims Directive requires of companies and what consequences this has for communication. Net zero vs. 1.5°C – the difference the right narratives make in sustainability communication. From positioning to storytelling – learn which strategies can be used to make abstract topics tangible and mobilize internal and external stakeholders.

Speaker: Tobias Kollmann

Link to the ADC Masterclass – unfortunately sold out!

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First-hand expertise

On the same day, Tobias Kollmann will be speaking at the Sustainability Panel on the Business Stage with Anna Tönneßen, Director Sustainable Development at Redcare Pharmacy, and Julius Palm, Head of Strategy and Brand at followfood and “Green CMO of the Year 2023”, about the demands that the sustainability context places on corporate, brand and marketing communication.llt.

You can get free tickets for the Business Stage here.usiness Stage.