Campaign Germany is the first to report on our climate campaign for the city of Oldenburg.

‘The city of Oldenburg in Lower Saxony wants to become climate-neutral by 2035. But how do you get the citizens on board who have other concerns than climate protection? The answer from the Stuttgart-based Coool Agency: with a clear promise of benefits.

Tackling climate fatigue

With a major out-of-home and social media campaign, the city of Oldenburg wants to inspire its residents to do more for climate protection. To this end, it has enlisted the support of the Stuttgart-based climate communication agency Coool Agency. Together, they are changing the perspective from fear and renunciation to the clear benefits that everyone has from climate protection. The claim ‘Climate. Do it. Concretely.’ is also an appeal from the city to itself. Because it wants to become climate-neutral by 2035.’ (…)