Lift-off. From 20 years of international brand communication to the focus on climate and green economy.
We are Green Steel
Steel is an indispensable raw material for industrial societies and one of the biggest CO2 emitters in conventional production. GMH Gruppe, a leading green steel company in Germany, produces it in a climate-friendly way, making a significant contribution to the decarbonization of the manufacturing industry in Germany, Europe and the world.
Coool accompanied the comprehensive relaunch of the website and brought the topic of green steel to life.
“We are delighted with the outcome of our successful partnership with Coool. The enhanced logic of our website is now more customer-friendly, which was a crucial objective for us.
LUCIANA FILIZZOLA, DIRECTOR SUSTAINABILITY AND COMMUNICATIONS
What stood out the most about working with Coool was their intrinsic understanding of our values. Both our companies share a deep commitment to sustainability, making it seamless for the agency to grasp and effectively convey our core messages.”
Brand Identity for right°
As a tailor-made agency for our partner right°, we turned the brand on its head: brand strategy, positioning, brand story, brand & corporate design, website, product development, storytelling, social media. Roll-out across all channels. And a triple award winner.
The PAGE ffinds this so exciting that she chooses this work as the lead story for her cover feature on sustainable design. Continue reading: Design for a better life
Bringing the climate to life
What is the climate impact of my meal?
The Swiss Greentech FOOD2050 makes the effects of our food consumption on the climate visible. The app designed by coool visualizes the climate impact of food in degrees Celsius – transparently, intuitively and with positive motivation.
Instead of wagging a finger, the app and the accompanying ticker motivate users to contribute to achieving the global climate target of a maximum of +1.5 degrees by eating the right food.
In the cafeteria of the University of Zurich and in the Mercato restaurant at the Swiss Museum of Transport in Lucerne, guests can make an informed choice about their meals.
PAGE also reports on this.. Continue reading: Design for a better life
SUSTAIN+ABILITIES
A sustainable step ahead: Holtmann+, a full-service provider for live communication, does not see sustainability as a burden, but as future viability and is positioning itself as a pioneer in a challenging industry.
Power to perform
As the global market leader in the distribution of chemicals and ingredients, Brenntag presents details of its strategic transformation and growth course at the Capital Markets Day 2023 in London. Coool accompanies the top-level event with a communication that brings to life the power of the opportunities in the sustainable transformation.
Stage for the climate – the first business award for the climate transition
Together with Handelsblatt, right°, Capgemini and techem, we are providing communications support for the new German business award, the “Global Transition Award – Together for a 1.5°C future.”Strong winners, strong role models.
From intention to transition:Our video series for right°: What is needed now to help the German economy make the climate transition.
Climate control positioning for Europe’s leading mail-order pharmacy
A brand that wants to position itself credibly must have a credible answer to the climate crisis. One that is in line with its purpose and based on verifiable action. Redcare Pharmacy is positioning itself as a pioneer.
Always the best climate, always the best experience
CO2: Not only a problem for the global climate. Also indoors, where we spend more than 90% of our lives. For the Center of Climate in Lahr, we developed a digital guide for sales representatives to help them prepare and execute optimal customer visits.
Concept for Expo Real2023: ReShape RealEstate
The future viability of the real estate industry is shaped by the climate transition. The Expo Real 2023 trade fair is a sign of the new beginning. Our concept outlines an eye-catching location, a special area in the Nova3 hall (innovations), where innovative solutions and practical examples can be presented, discussed in a dialogue forum and used for networking.
#fromgreytogreen
Six proptech and climate tech companies made a refreshing impression at Expo Real, as many participants at this rather conservative trade fair put it. Concept, communication, exhibition stand design, microsite with appointment booking.
And, and, and… more stories to tell soon.
We will show you all of this. When we have time, we promise. Or we will be happy to tell you in a personal call.