Climate change is one of the greatest challenges of our time. The climate tech right° offers a groundbreaking solution: °C. The brand identity developed by coool gets to the heart of the positive power, clarity and emotion and brings it to life through multi-faceted storytelling.
The complex topic becomes easy to understand and tangible. With the innovative metrics and software solutions, companies can align their economic activities with the 1.5°C target of the Paris Climate Agreement.
Brand Identity
Claim
Corporate Design
Website
Interactive Storytelling
Marketing Communications
Corporate Publishing
Social Media
Product Design & Promotion
Brand & Claim
The company name right. based on science is being shortened to right°. The degree symbol clearly and concisely illustrates the unique selling point.
“Right” stands for the founders’ belief that limiting climate change to 1.5°C is possible – if you do it right. To this end, they provide businesses with the tools to align their actions with this goal in a verifiable way using the right KPI, namely °C.
The claim, which is directly linked to the brand, brings together right°’s mission and brand essence and conveys the value proposition to customers.
In a Nutshell:
The Case Movie.
The brand story: right on point.
The brand identity was developed in short sprints over a short period of time – directly into a usable medium, the brand pitch, an entertaining, interactive brand story. It forms the centerpiece of the new brand identity:
https://right-basedonscience.de/en/rightontarget
The brand identity is built on the elements of value proposition, brand mark, claim, a set of consistent core messages, imagery and infographics that have both a factual and an emotional impact.
Taking a future-proof path.
The imagery aims to broaden horizons and point the way forward, creating a refreshing visual sphere far removed from the overused sustainability themes of the past.
Clarity and communication on equal terms – the geometric Cosmica typeface with its perfectly circular forms speaks a clear language.
Make the complex simple
Align business models with the Paris climate target – to an easy degree.
Temperature compatibility is visualized with an easy-to-read °C number and a color scale from below 1.5°C to above 3°C. It is the central element in the overall digital product design and is used as labeling for companies, buildings and financial products.
The subject matter is highly complex and the interrelationships are difficult to understand. Making it easy to explain and grasp is the core objective of right°.
The infographics meet this requirement and convey clear messages to decision-makers from the real, financial and real estate industries, with an “aha” effect. In static and animated form, they form a distinctive and insightful visual part of the brand identity.
The website
1.5° C for all industries: climate impact simply explained, best practice vividly told.
Coool worked closely with the product design team at right° on the relaunch of the product suite for the Climate Impact Snapshot and Climate Impact Report.
Telling the stories of success
Together with right°, content marketing cases were developed for the business areas of real economy, finance and real estate, which explain the use of the XDC model, the application of the software tools and the far-reaching benefits.
They prove that it is possible to operate successfully while meeting the Paris climate target. From pioneers you wouldn’t necessarily expect it from. From courage that can inspire courage.
Social Brand Building
Cases and testimonials are continuously displayed on Linkedin – not only with a substantial increase in the number of followers, reach and engagement, but also a significant boost in brand reputation through the endorsement of key customer voices.
Content Marketing
Specialist publications provide background knowledge and explain how companies can position themselves securely in the complex regulatory environment. Best practice cases and concrete examples of applications show possible courses of action.
The climate badge.
The climate badge for real estate indicates the climate impact of a property during its operation. Coool developed the physical badge in collaboration with right° – a high-quality plaque with a sophisticated surface finish and 100% recyclable materials for indoor and outdoor use.
The QR code leads to a forgery-proof NFT certificate of authenticity that contains all the detailed information about the property and its climate data.
The first building to be equipped with the physical XDC for Real Estate is the completely renovated ASAM Urban Office by Angularis in Munich, the office of the United Nations Food Programme.
