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right on target 1.5°
Climate change is one of the greatest challenges of our time. The climate tech right° offers a groundbreaking solution: °C. The brand identity developed by coool gets to the heart of the positive power, clarity and emotion and brings it to life through multi-faceted storytelling. The complex topic becomes easy to understand and tangible. With…
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coool wins the German Design Award 2024
Some things can just be big ;-). We have won the German Design Award 2024 for our debut brand identity for right°, in the category “Excellent Communications Design, Brand Identity” – the seventh award for our work this year. It stands for the high creative standards that we have been meeting with our team for…
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Expo Real: ReShape RealEstate
The future viability of the real estate industry is dependent on the climate transition. Expo Real 2023 sets the tone for the new era: It’s time to ReShape Real Estate. It creates a forum to show how it’s done: making the climate transition work. Our concept outlines an attention-grabbing location, a special area in the…
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What’s your FOODprint?
The Swiss Greentech FOOD2050 makes the effects of our food consumption on the climate visible. The app designed by coool visualizes the climate impact of food in degrees Celsius – transparently, intuitively and with positive motivation. Instead of a moralizing undertone, the app and the accompanying ticker encourage people to contribute to achieving the global…
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Scientific climate targets – is credibility at risk?
The Science Based Targets Initiative (SBTi) is now one of the most recognized validators of a scientific climate target for companies. It recently withdrew commitment status from over 200 companies, including the likes of Microsoft, Procter & Gamble, Unilever and Walmart, with a combined market capitalization of 4 trillion (1). What does this mean –…
Our latest activities and dates
Here we report on everything that concerns us: news, projects, events and specialist articles from our team.