The career section on the updated GMH Gruppe webpage: This is where the future is crafted, driven by the zeal of over 6,000 visionaries committed to eco-friendly steel. It’s a vibe that catches on.
Once a pioneer, always a pioneer: Once you’ve seen how climate-friendly quality steel is produced, it’s hard to resist the pioneering spirit and team spirit of Germany’s leading green steel company. After all, green steel is a key to decarbonizing the manufacturing industry and global industrial societies. Coool developed the new career portal as part of its website relaunch and integrated the new employer branding campaign.
Website analysis
Persona development & customer journeys
User Experience Design
Design Concept
UI-Design
Infographic-Design
Text
Development Supervision
The right approach for every target group
The main page of the career portal, which attracts job seekers with changing motifs from the employer branding campaign, provides a quick overview for all target groups.
Dedicated landing pages provide all the information for experienced professionals, recent graduates, career starters, and trainees, and lead them to suitable positions on the job portal with just one click. Interested parties are also directed to the landing pages directly from the campaign’s online and offline media. Those interested in various fields, such as production, office, or technology, will find pre-sorted offers.
Green Steel – the heart, soul and core of the company is also present on the career portal.
The new Green Steel film conveys this in action. Anyone who wants to learn more can find it directly on the informative Green Steel website.
The employer branding campaign comes to life
The #GreenSteelPioneers campaign features striking keywords and employee portraits, all of which exude the positive spirit of the GMH Gruppe. This is where we take action for a sustainable future and entrepreneurial success.
The interactive slider piques interest and offers intuitive access to the team of over 6,000 employees and their approach.
There’s nothing like the real thing
However, the campaign doesn’t skim the surface; instead, impressive testimonials from individual employees offer real insights into their daily work.
A brief profile and interactive, concise information bites allow you to quickly get to know the individual and their responsibilities, as well as how they see themselves as Green Steel Pioneers. Strong women are at the forefront, like the head of the smelting shop, who, with her team, keeps the electric arc furnace running 24/7.
Pioneer spirit meets team spirit meets diversity
It’s precisely this combination of pioneering spirit, team spirit, and diversity that defines the GMH Gruppe’s unique corporate culture. Authentically exemplified by a highly committed management team and implemented in effective programs.
The corporate culture page provides a clear picture of the company’s objectives, values, and substantive measures that employees can rely on.
A supportive breeze for pioneers
Anyone who sees themselves and their team as pioneers must also give them the momentum they need: Here, the company shows at which levels they are implementing concrete and comprehensible programs for the further development of the team, thus giving them momentum.
If you demand a lot, you have to offer a lot too: The group offers an impressive portfolio of benefits, which is outlined here. More details are available in the location profiles of the individual companies within the group. There, applicants can see exactly what they can expect.
The job portal
From the various information offerings, one click leads to the job portal, which immediately provides the right offers depending on the access: Whether from a target group-specific landing page, from the career section of a location page or with a general search, everyone will find what they are looking for here.
Smartly connected
How do you form a career portal with over 15 decentralized locations with a wide range of areas of focus, career levels, and skills?
With an intelligent link!
From the job profile, interested parties can access the respective location page and, with a clear profile, they can quickly get an idea of the location and the suitable activities.
Each location page contains a specific careers section. With one click, website visitors can access automatically pre-filtered job openings for that location on the central job portal.
Promoting young talent is a top priority
To address the shortage of skilled workers, the GMH Gruppe places great emphasis on apprenticeships, offering excellent career prospects to young professionals. A dedicated apprentice portal, with detailed career profiles, provides a clear picture of training and professional experience. The appreciation of the younger generation and skilled trades conveyed by this quality sets standards.
The career portal is part of the new GMH Gruppe website.
