A sustainable step ahead: Holtmann+, a full-service provider for live communication, does not see sustainability as a burden, but as future viability and is positioning itself as a pioneer in a challenging industry.
Sustainability as a brand dimension – sustainability branding conveys both how the company positions itself in terms of sustainability and the promise it makes to its customers to also be a sustainable step ahead. What’s more, with a positive momentum.
Brand positioning
Sustainability Value proposition
Branding
Transformation support
Internal communication
The Sustainable Value Proposition
Since its brand relaunch, Holtmann+ has been promising its customers added value along the entire live communication value chain, summarized as “Your Plus.”
Holtmann+ is also consistent when it comes to sustainable conception, design and realization. The brand promise is extended to a sustainability promise – as an unreservedly positive and effective ability to shape the future. Live communication as a sustainably effective communication format that is able to support sustainable action, communicate it credibly and deliver it in terms of quality.
Pioneers on equal terms
Holtmann+ sees itself as a partner that wants to lead the way at eye level with its customers: a sustainable step ahead. To achieve this, the team uses everything it has to offer: know-how, innovative strength and experience. This is evident in projects in which these qualities can be seen from conception to implementation.
Coool has seamlessly woven the topic of sustainability into the new Holtmann+ website.
Branding as a storyteller
Branding sees itself as a storyteller, as a space of possibility. It creates a stage where these “sustainabilies” can develop, be tried out – stories of success that inspire, rather than success stories that are produced for their own sake.
A super-simple, smart asset – with added value. Ready for use in a wide range of formats, especially social media.
Sustainability as a brand dimension
Many brands claim that sustainability has always been at the core of their brand. Many brands pin a green label to their lapel. At Holtmann+, sustainability is a consistent expansion of the brand into a further dimension.
Sustainability is a transition – and this is precisely what the dynamic transition of the Holtmann+ color code represents. The circle stands equally for 360° orientation and for circularity.
This expansion is also reflected in the company’s narrative “People. Create. Expertise.”: While this describes what the “plus” is actually based on at Holtmann+ and how it is put into practice, it is consistently expanded to include the sustainability dimension. In every description, there is also a sustainable plus.
Holtmann+ on working with coool in the industry magazine smartville.digital
Environmental protection or marketing ploy? What does sustainability really mean for a company?
Particularly in the field of live communication, greenwashing can quickly become disastrous. At various trade fairs, conferences and other events, participating companies try to promote their events as environmentally friendly or sustainable, for example by using recyclable materials or claiming that their event is “green”. But are there really substantial environmental protection measures behind this, i.e. “good practice” in terms of sustainability?
By Jörg Zeißig, CEO Holtmann+, May 3, 2024
ANNUAL OPENING MEETING 2024 WITH FOCUS
Hands-on sustainability
Holtmann+ sees sustainability as a business case. But for this to happen and take effect, it is important to develop these sustainable skills throughout the team. This means hard work and a lot of joy in positive change. Through the entire value chain, through all departments. Through corporate sustainability as well as at the project level.
Coool was tasked with designing, moderating, energizing and facilitating the 2024 kick-off in terms of sustainability in a very practical way in workshops. A day of inspiration, positive challenge and collaboration.
We remain true to our motto: good communication is the key to sustainable transformation.
“Sustainability is a business case for us. It’s the only way we can effectively and successfully bring it to market.”
Jörg Zeissig
Take it home: My SUSTAIN+ABILITIES
Things are better remembered if they have a personal connection and if they are constantly present. All participants were able to fold their own SUSTAIN+ABILITIES dice and, in the spirit of the day, fill the blank sides with their own “sustainabilities”. An object that provides motivation every day at your desk.
