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Coool & Tracemaker: Accelerating the Climate Transition
Oldenburg is taking the next concrete steps in climate action – and has commissioned the team from coool and Tracemaker to shape the next phase of the city’s climate communication. Following the successful launch of “Klima. Mach’s. Konkret.”, the focus now turns to building on the campaign’s three core themes and expanding the content of…
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“Alluring climate protection”
PAGE – The magazine of the creative industry reports on our campaign and highlights completely new aspects. “Climate campaign with a difference! Oldenburg asks, what can the climate do for you?” “In times of climate protection fatigue, the Coool agency asked itself how to generate enthusiasm for such a burning issue – and responded with…
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Climate. Make it. Happen.
What’s the plan when people are tired of hearing about climate change? Our answer: The first campaign that turns the tables. It no longer asks what you can do for the climate – but rather what’s in it for you. Coool implemented the campaign from concept to rollout.
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“Oldenburg and Coool Agency mobilise against climate fatigue”
Campaign Germany is the first to report on our climate campaign for the city of Oldenburg. ‘The city of Oldenburg in Lower Saxony wants to become climate-neutral by 2035. But how do you get the citizens on board who have other concerns than climate protection? The answer from the Stuttgart-based Coool Agency: with a clear…