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Coool & Tracemaker: Accelerating the Climate Transition
Oldenburg is taking the next concrete steps in climate action – and has commissioned the team from coool and Tracemaker to shape the next phase of the city’s climate communication. Following the successful launch of “Klima. Mach’s. Konkret.”, the focus now turns to building on the campaign’s three core themes and expanding the content of…
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“What’s in it for me?”
Back from a few breezy summer days, we were greeted by the beautifully designed, storytelling-packed issue of Grafikmagazin – featuring a fantastic write-up on our campaign “Klima. Mach’s. Konkret.
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“Alluring climate protection”
PAGE – The magazine of the creative industry reports on our campaign and highlights completely new aspects. “Climate campaign with a difference! Oldenburg asks, what can the climate do for you?” “In times of climate protection fatigue, the Coool agency asked itself how to generate enthusiasm for such a burning issue – and responded with…
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Climate. Make it. Happen.
What’s the plan when people are tired of hearing about climate change? Our answer: The first campaign that turns the tables. It no longer asks what you can do for the climate – but rather what’s in it for you. Coool implemented the campaign from concept to rollout.